While it’s tough to imagine Instagram without the tagging functionality, there was a time when people or brands didn’t have the option. Surprising, right? And if that is your first reaction, then you must know that there is something precious about the opportunity of tagging people on Instagram. I couldn’t agree more! That’s precisely why I have provided this article that will boost your scheduling opportunities.
Why Tagging People on Instagram is a Good Thing to do?
1-Up your content strategy by reposting
Reposting user-generated content shouldn’t be just “in-case-of-emergency” situation. On the opposite – it should be an essential part of your Instagram strategy.
Why? The reasons are simple:
- First of all, it will encourage your followers to post content related to your brand. Once they see that content is featured on your profile, they will want to be part of the game.
- Secondly, it will let you create a great content strategy that shows your brand from different perspectives. Also, putting your business in a customer-related state gives it credibility and increases the feeling of authenticity. Therefore, make sure to check out every tag or mention you get, because it might be an excellent opportunity for you to put an exciting spin on your Instagram content strategy.
2-Increase your engagement rate
Tagging people on Instagram is a quick and simple way to increase your engagement rates. Every time you tag one of your followers, they will receive a notification that will send them directly to your post. With this connection in their notifications, they will have more opportunities to interact with your Instagram post. However, tagging people for engagement should just be for engagement. Your post should have a strategic place in your overall strategy and a logical reason for tagging. Otherwise, it’s not a good idea!
3-Get more brand exposure
Instagram offers you a lot of tools that can get you in the spotlight of a new audience. Therefore, do not place all your eggs in the same basket and try to spread your effort across. In addition to your feed posts, stories and the explore page, there is also another page that you want to appear in.
Every time you tag someone in a post, that post will appear in their “photos of you” section; which means your post will be easily discoverable from there, by all those who visit that person’s profile. Again, do not just tag users without any reason. Make sure your post is relevant to them and that they aren’t too often.
4-Help build a community
Tagging people in your posts will let your fans and followers know who your other customers are. This is useful because they will feel part of a community they respect and admire. They will feel more in control and even more open to your other posts. So, if your brand strategy can make use of communities, tagging people on Instagram is a great option which will help you build towards that goal.
When to tag people on Instagram and when not to?
Here are the cases in which you must go ahead and tag people:
- Give thanks to affiliates and partners
- Announce your contest winners
- Give some credit for a testimonial
- Answer a question
- When someone is actually in the post
- When reposting their content
Here is the mental process you must be going through before tagging people:
- Is this content directly connected to the brand/person I want to tag?
- Have I recently tagged them in another post?
- Would them like to be associated with the post/content?
If you don’t have an answer to these questions or you feel kind of unsure, then you know what you should do.
When socializing with someone or somewhere on Instagram?
If you are at a business location that is active on Instagram, you can tag that business on your post. Or if you are interacting with someone who has an Instagram account, you can go ahead and tag them on your post. These are great tactics to share the connection.
Tag the brand of the product or service in your post
If you want to connect with your favorite brands, tag them in your posts that showcase their services or products. For instance, if you just got a new pair of designer shoes, tag the designer in the picture of you wearing your beautiful new shoes. While not every brand will respond, it is an excellent way to get their attention. And if you get a shout out or a response from them, think of the additional exposure and reach that gives you!
How to tag people on Instagram?
Tagging people on Instagram is as easy as it gets! Just start posting new content as usual, and before sharing it, tap the “tag people” button. Then, select the users you want to tag on your post and voila!
And as you may know, Instagooo lets you tag people while scheduling your post. So there are no concerns for you there! In case you don’t already use Instago, give it a try, and you will never want to go back to the old way of promoting your Instagram account.
Thank you for reading this blog, if you have any further questions about Instagram and Instagram marketing, just ask us in the comments below.