Never underestimate the power of Instagram hashtags. They can bring in an engagement flood to your Instagram. We found that 88 percent of brand posts include at least one hashtag and posts with hashtags get 12% more engagement than the others.
People started using hashtags as far back as 1988 on a platform named IRC (Internet Relay Chat). Even back then people used hashtags for the same reason we do today.
Why should I use Instagram hashtags?
So what is the purpose of using Instagram hashtags? We use them to help our group content. They can either be general hashtags that everyone uses, in which case you are sharing posts and pictures with people who upload similar content. Also, many brands create niche hashtags to evolve interest, and to connect related posts together.
Most Instagrammers love to boost their engagement and following. But there is no point in being followed by people with entirely different interests to you. By using proper hashtags in your Instagram hashtags, you will make your posts available to users who are interested in the same things. And if they like your posts, they will also follow you to see more content on the same topic. Even if they don’t go as far as following you, they may like the post of yours that they come across while searching for a specific hashtag.
Instagram has grown a lot over the last few years. It means that there is no way that you would deliver the right post to the right users accidentally. When you use hashtags on Instagram, you are helping the platform sort and organize your posts letting them reach users who will value them.
The most popular Instagram hashtags
Don’t always use the most popular hashtags
By definition, the most popular Instagram hashtags are the most used ones. #love, for example, has been used in 1.5 billion posts. This is considered as a problem if you are hoping to use hashtags that will make your content stand out. You should set your goals to use popular hashtags against the risk of being crowded out of trending topics. This is similar to SEO when you attempt tracking keyword terms in Google’s search engine. Most users will do better if they try to rank for long-tail topics.
If you are posting something about love, you can include “love” as one of your 30 hashtags. But you should put your main focus on using relevant hashtags will less, but sizable followings, such as #hug, #wonderful, #lover, etc.
While the list of most popular Instagram hashtags is always changing, there are obvious popularity trends. There are a few different niches which still work well on Instagram. The above list shows how many popular posts feature food, beauty, and fashion. Also, #travel often performs very well, too. The success of the #nature hashtag shows that people still love to see beautiful scenes of nature and the environment. This truly makes sense. Instagram is extremely visual. Users are going to want to share eye-catching pictures.
Some hashtags are seasonal by nature. #winter, for example, may be the top hashtag at the moment, but it will get less popular when it’s time to share blossom pictures next spring.
You can follow hashtags on Instagram
Earlier in 2018, Instagram rolled out a series of new features. This includes the ability to follow Instagram hashtags. This makes hashtag usage even more critical. Your posts will be able to appear in the feeds of users who follow the hashtags you use. This is just another reason why you should include “long-tail” hashtags on your Instagram posts, as it makes it easier for your content to compete with the crowd of people using popular hashtags.
It is essential that you only use hashtags which are related to the picture you share, however. People can consider your content as something they don’t want to see if your photos fail to deliver. Indeed, Instagram has made it very clear that it will castigate people who consistently use the same combination of hashtags in every post.
What hashtags do you use in your Instagram posts?
Which one works better for you? Tell us in the comments below.